WoW and Rift.
Minecraft and Terraria.
Gameloft's entire app array that shamelessly rips off every game genre in existence and turns it into app form for iPhone and iPad users.
Tower Defence's entire genre of copycats building atop each other. RTSes, FPSes, alien shooters, survival horror, street fighter combat, platformers, etc. You name a genre and there was one or two hits, spawning a whole array of clones, some of which were actually pretty good, and then more games ripped those off, etc, iterating on them with just a teensy bit of difference to differentiate themselves.
People don't want different. They seem to be very happy with more of the same, thank you. Just a little different in style.
Trying to create a new genre of games is a lot more difficult. If you do, then the whole army of copycats will cheerfully follow behind your trailblazing.
Ah well. Such is life.
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